Mock up

I started trying out ideas on photoshop and illustrator based on my previous ideas and research. using my sketches and layout idea I have made a few variations of the same Idea

The guides are showing roughly where the image borders are. This is a basic layout for the road using some of my considerations, next I have tried to add some texture

Clearly this is starting to have a bit more impact, but still not nearly enough.

The use of this bold typeface (franchise) gives a better look to the whole piece, but it still needs more.